Reports today say that Meat & Livestock Australia (MLA) is launching a campaign promoting what the beef industry says is the truth about livestock’s environmental footprint. I’ve not seen all the details of this campaign but on the surface, it will be an excellent and responsible use of livestock owners levy money.
From a report in the Weekly Times:
David Palmer
“MLA will use farmer ambassadors from across the nation to promote the “truth” behind Australian red-meat production systems and trounce misleading and damaging “urban myths”.
MLA managing director David Palmer said the campaign would ensure producers were represented fairly in the debate over agriculture’s environmental impact.
The campaign will target community leaders and the urban media.”
In reality MLA are the logical body to take up this environmental fight on behalf of livestock producers as they have the money to do so.
MLA collect $160 million a year from Australian livestock producers. Livestock producers businesses are under constant pressure from special interest environmental and animal welfare groups who have convinced politicians, bureaucrats and urban Australians they they are stakeholders in the livestock production industry.
The National Farmers Federation, State farming Organizations and splinter farmers groups like Lifesource and the Australian Beef Association do not have the money or the staff to wage a counter campaign against these well funded and focused environmental and animal welfare groups.
Only the MLA does. It is good to see they they have recognized this and if indeed that is the case I fully support the campaign. I think livestock producers across the country would have no objection to their levies money being spent defending their rights to farm against this ever growing array of urban based special interest groups who believe they are stakeholders in livestock production whilst having not one cent of equity.
END
Agmates Editor – Steve Truman
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