All major metropolitan newspapers are running hot with Obama coverage in the lead up to this weeks Presidential inauguration.
News Limited’s Brisbane Courier Mail ran this as a half page news piece in its Sunday mail on page 18. Sunday 18th Jan 2008.
Most of you in QLD probably saw it and were like me mightily impressed that the new first couple would be furnishing the White House with IKEA goods.
In fact I joked to my princess that it reminded me of the Beverly Hillbilly's .
The Courier Mail just could not work out why the Swedish retail giant would not have delivered the items for the Obama’s, but as they wrote -
“it perfectly illustrates the sweeping changes in America this week as the US prepares for the inauguration of the 44th President, Barack Obama.”
This was so cute that we went online to the Courier Mails site to find it and bring it to the Agmates readers attention. Trouble was it was not anywhere to be found.
So the princess Googled IKEA Presidential Limo
Look what we found – very first entry of many
IKEA Presidential Motorcade Travels D.C.
16:59 EST Wednesday, January 14, 2009
‘EMBRACE CHANGE ‘09′ COMES TO NATION’S CAPITAL -
Mock Motorcade with IKEA Furnishings Strapped to Roof Simulates Change Moving into White House
WASHINGTON, Jan. 14 /PRNewswire/ –
WHAT: As a part of the IKEA “Embrace Change ‘09″ campaign and representative of the philosophy that “Change Begins at Home,”
IKEA has created a mock Presidential Motorcade
with IKEA boxes strapped to the roof and furniture
protruding from the trunk of a limo and two Suburbans.
Beginning at the Lincoln Memorial on January 15th at
10 a.m., the motorcade will travel around the D.C. Metro
area on Thursday and Friday, passing more than 40 of the
most historical sites in Washington, D.C.
If you’re like me, you are a hardened cynic when it comes to what we read in the newspapers, but I just could not believe my eyes.
I could be very cynical and say that the story was a tremendous FREE plug for IKEA who just happen to take regular full page ads in the Courier Mail. But I won’t.
There is no way that the Courier Mail could NOT have known that this whole article was a complete fabrication. The article is not attributed to any reporter so the responsibility has to go to the news editor.
As far as rating on our Agmates Bullshit scale 10/10, an absolute howler. Next time you read the Courier Mail – just remember, you are reading an absolute rag.
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