Archive for the ‘Cattle Marketing’ Category

Apr

2

Cattle live export is the life blood of the NT cattle Industry.

Northern Territory grazier Rashida Khan writes:

I am sick of hearing from self styled environmentalists, animal rights campaigners and other highly emotive anti-farm people, who whine in the spotlight and yet offer no viable solutions or alternatives to the issue they are raising.

I feel the need to comment on the Anti Live Export movement. Live Export represents the sole market for many northern graziers like my family. If this is stopped, then what do the animal lobbyists suggest graziers do with our cattle?

That’s me in the photo below on my horse mustering at our place near Batchelor in the Northern Territory. 

Rashida Khan - NT Grazier

Most of our beef goes to Indonesia; the animals are held in feedlots and then slaughtered according to consumer demand. Refrigeration is not wide spread in much of Indonesia and Live Export means people can still have access to high quality protein in their diet.

We can’t afford to import or grow grain for feedloting and our slaughter houses have all closed one after the other, leaving northern graziers with limited marketing options.

Photo of our Brahman and Brahman cross steers ready to go to the live Export trade. 

Live Export Brahman x Steers

Darwin is closer to Indonesia than it is to Alice Springs, Townsville or Adelaide. When exported our cattle are traveling for the minimum amount of time, they gain weight on the boat (a sign of unstressed healthy animals) and they are handled carefully when they arrive. Unfortunately, you don’t see any film crews watching the cattle walk calmly off a boat, or photos of healthy cattle chewing their cuds mid voyage.

Photo of our Brahman cross breeders with calves at foot in the paddock. 

Brahman cross cows with calves

Here’s something to ponder. If live export stops; then cattle will have to be sent interstate.

-To minimize stress they will have to stay loaded till they reach their destination which means traveling unnecessary long distances without feed or water.

-How will we fill the current labour shortage to slaughter and process these cattle?

-Who will build facilities to accept cold stores in Indonesia? Remembering that currently 80% of beef is bought in the wet market

-What will happen to the Indonesian feedlot industry when they have feedlots but no cattle? They will buy elsewhere of course. Our biggest competitor, Brazil, will step up to the plate with cheaper beef and to address the new market they will log some more of the Amazon Jungle. This means Aussies out of jobs and monkeys out of trees.

When the lobbyists have answers and plausible alternatives to Live Export then they should state their case. I suspect that if they succeed in stopping Live Export, the lobbyists will be like the dog that finally caught the motor car!

Have Your Say! Should the federal government cave into pressure from animal rights groups and ban all Live Exports of Cattle and sheep from Australia? Leave your thoughts or questions for Rashida. Click on the Blue word Comments below and type your comment.

33 Comments

Jan

24

Where Rural & Regional Australian’s Buy & Sell.

Agmates Editor Steve Truman writes:

Announcing the launch of the all new Agmates site - “Where Rural and Regional Australian’s Buy & Sell“.

See above, at the top of the news page now gives you the ability to click through to anywhere on the entire site and back to the news. Click on Home and it takes you to the front page of the new site - see below.
Agmates Home page

Save 1,000’s of dollars in commission and advertising costs when your selling. Find what your looking for anywhere in Australia. Do it all from your own computer - reach 1,000’s of people across Rural & Regional Australia with your product or message.

Agmates makes it so simple and cheap to build your own web listing - no computer skills required. If you can type and send an email you can now create your own web listing on Agmates. Not only that but you can change it anytime you like, right from your home or office computer, any time, night or day.

Click on the “BROWSE” tab to find Agistment, Breeding Studs, Cattle, CD’s-Games-Books, Contractors, Dairy Cattle, Dogs, Goats, Horses, Jobs, People Looking For Things, Lost & Found, Machinery & Plant, Other Livestock, Businesses, Real Estate, Sheep. See the browse page below and all the sub categories.
Agmates Browse page

Each category tells you how many items are listed for sale with a number in brackets. Click on anything your looking for (with a number in the brackets, 0 means no listings yet) and it will take you directly to the category.
Agmates Category Page

You then chose the sub category at the top of the page or just click on one of the listings you see on your page, to see the full description and the photos. When the photos are clicked on they open up to a large size. See the example of a Charbray Stud listing below, with in this case with up to 20 photos. At any time you can go back by clicking the BROWSE tab at the top.
Agmates Listing Page.

Selling on the Agmates is simple, easy and cheap.

Just click on the “SELL” tab at the top to start the process. Then you just click which main category your item goes into and click next at the bottom. The only thing you should do before you start is know how many photos you have and resize them for uploading (this is the only technical bit). For uploading speed it’s best to get your photos under 100kb (if your on broadband if on dial up under 40kb) or a mx of 1,000 x 800. Don’t know how to resize photos? There are very detailed help notes on this page and if that does not work then there is a 24 hour, 7 day a week help line you can call. See the Sell page here.
Agmates Sell page

Depending on which category you chose on the above screen the next screen asks you now to chose a sub category, you click it and then click next at the bottom. In this example if you choose “Cattle” on the above screen the next one will ask you to chose what type of cattle. See below.

Agmates 2nd category

Your listing is well under way, just add price, description & photos and your done.

Now on the next screen if you are listing cattle as in this example, you 1st enter your asking price, then the GST amount and then the total (Australian Taxation Law requires this). Then you enter the Title. The title is the 1st thing that people see so make it descriptive. Then the details of what you are selling. Don’t be concerned about making mistakes, once the listing is live you can alter / change any of this at any time through your “My Agmates” page.
Agmates Listing details page

When you are finished with the details just click next at the bottom. You have almost finished. (If you are not logged in or have not registered as a user you will be asked to do so here.)

Uploading Your Photo’s

Now just to upload your photos and activate the listing. All you do is click the Browse button on the screen. A window will open and you find the file on your computer where you have saved the resized photos . Once you have found the file and opened it click on the photo you want and click open. (You don’t have to find the file the second time, the computer remembers where they are).

Then it the text box below type in a few words that describe to people what they are seeing in the photo. Then click upload and wait. If you are on broadband and your photo is under 100kb it will take about 10 seconds. If you are not on broadband make sure that you photos are under 40kb or it will take a few minutes for each photo to load. Then just repeat the steps until all of your allowable photo’s have uploaded. You can change your photos or the description at any time once it is live through your “My Agmates” page.

You have finished creating you listing, you can see it by clicking the Preview listing link. Your listing is only visible to you until you have made payment.

Making Payments:

If you are comfortable using your credit card, click the PayPal button and go ahead and make payment with your credit card. PayPal handles all of our credit card payments. Your credit card details are removed from PayPal as soon as payment is made. Neither Agmates or PayPal stores your credit card details, so it is totally safe. We use PayPal because they are the number one credit card payment processor in the world. The millions or credit card payment made on EBay are all processed by PayPal. You don’t need to join PayPal to use it just click the link “Other’ at the bottom and enter your card details. When you are finished you’ll coome straight back to Agmates and your listing will be live for the world to see.

Manual Invoice: If you are not comfortable using your credit card, just click the Manual Invoice button. Another screen will open and just click on Send an Email to notify us that you have place an ad and are requesting an invoice. We will then email an invoice to you and can pay by Cheque or Direct Deposit. You listing does not appear live until payment has been received. Note there is an extra $10 processing charged on your listing for manual invoicing.
Agmates photo upload page

Studs, Businesses, Contractors and Real Estate Listing have the choice of two listing layouts. You can change from one to the other at any time through your “My Agmates” tab. This is a example of a cluster type photo display -
Agmates template 1

And this is exactly the same property ad with the photos displayed stacked on top of one another and the photo description appearing in text along side. This may be attractive to Studs, Business, Contractors who want to advertise up to 20 different animals / items / services with different details and prices. It is a web site within a web site.
Agmates - Template 2

There are many other, small little features that make Agmates so easy to use. Try it and see for yourself. Just click on the “HOME” tab at the top of this page to go straight to the site.

Please leave us your thoughts, comments, questions or suggests for changes or inclusions to the site. We are committed to providing you with a simple, user friendly and cheap way to sell and buy in Rural & Regional Australia.

0 Comments

Jan

12

Senator Joyce - Moths, Back to Canberra, Telstra, Economy, Ethanol & Iran

QLD Nationals Senator Barnaby Joyce writes:

The New Year has arrived for Parliament and the Bogong moths, so prevalent in Canberra’s Parliament House, catching on fire in lights, setting off alarms and generally disturbing the dignity of proceedings, have finished their migration north; dropping in at my office in their thousands to get the quinella of both Canberra and St George.

Photo of Senator Joyce’s Office invaded by the Bogong Moths at St George Western Queensland.
Senator Barnaby Joyce

Surprisingly enough they only appear in large numbers in St George on our building, very discerning moths indeed. The political migration south must be imminent and, in the process of watching the moths being consumed by the birds from the office window, it is time to consider what is imminent in the year ahead.

The Senate shall be crucial in the coming term as the only mechanism able to force mitigation to the effect of one party rule in Australia. I hope the commitments given by Labor in amendments moved to the Trade Practices Act in the final weeks of Parliament last year are honoured in the current year and also that Telstra is held to its promise not to withdraw CDMA until the Next G network is equivalent or better.

“Most importantly, it will be vital that Labor’s rhetoric on economic management matches, in some fashion, its capacity. The economic world appears to be entering a period of turmoil. Australians have relied upon the Coalition’s management, confidence in whose ability brought higher debt levels because people could rely upon lower interest rates. A change in this fundamental of economics will have catastrophic effect upon the personal wealth of Australians and the economic base of our nation. Australia is geared for stability and the management of instability will be crucial.

Barnaby at a local St George service station, showing his support for Ethanol-blended fuel.
Barnaby Joyce fueling up

Fuel shall drain the budgets of working families because of the complete lack of motivation to proceed with cheaper alternatives such as ethanol for fear of offending the inherent oil company oligopoly. The oil companies are making a fortune out of their control of our total reliance upon the products only they produce and market. The only real competition to the oil companies is the family budget’s inability to pay for fuel so that families can no longer afford to drive.

Finally if Iran provokes a fight with the US then all else, as a problem, will pale into insignificance. Senator Joyce said today.

0 Comments

Jan

9

27 Cattle Producers a Quarter of a Million Dollars Richer

Agmates Editor Steve Truman writes:

The Agmates Rural Marketing web site is just 9 months old. In that time just 27 Cattle producers have sold 3,748 cattle off the site, without paying a quarter of a million dollars in selling costs.

I’ve just done the figures and since the site launched on the 28th of March 2007. The 27 Cattle producers have sold just on two and a half million dollars worth ($2,480,000) of cattle from listings on the site.

A mob of Simbrah heifers listed from North Queensland sold off the site to a buyer in South east Queensland
Cattle for sale on Agmates

Some more interesting facts:

Those 27 vendors in just 9 months have saved themselves approx $225,000 in commission, trucking costs and saleyard fees and charges.

83% of all cattle listed for sale on the site have sold off the site.

The break up of numbers sold is: 1,073 steers, 1,061 Unjoined heifers, 656 Joined & PTIC females, 958 Cows and calves.

The largest lot sold in a single mob is 223, the smallest lot is 2 head.

Cattle listings have come from all over Queensland, as far north as Charters Towers and west to Charleville.

Buyers of the cattle have come from South Australia, Victoria, New South Wales and Queensland.

The cost of a Cattle listing on Agmates has dropped 85% in 9 months. In April 2007 a listing with details and 6 photos cost a producer $330, now it is just $49.50.

Agmates now has over 30,000 page views each month. One third of that traffic comes from people searching for cattle on the web with Google or Yahoo search.

The people who come to the site via search engines are actually searching to buy cattle and are new to the site and are from all over Australia.

Agmates is about to launch “Agmates Buy Now” site allowing rural and regional Australians to buy and sell horses, dogs, machinery, among other things for $6.60 a listing with 2 photos.

Agmates cattle vendors are meeting new buyers, and in some cases making new friends across the country.

0 Comments

Dec

21

Council says “No” to $20m Roma Saleyard dream

Agmates editor Steve Truman writes:

David & Susanne Bassingthwaighte & Scott & Rebecca Dunlop’s dream of a new state of the art “Sale Yard” is in tatters after the Roma Town Council declined their application in a meeting on Wednesday night.

The proposal had been to build a $20 million saleyard facility (Roma Livestock Exchange) which would have accommodated 11,000 head of cattle in an undercover selling area. The complex would also have included additional open air pens for holding cattle prior to and after sales as well as extensive loading and unloading facilities.

Photos of the undercover “Livestock Exchange” at Armidale in North Eastern NSW.
Livestock saleyards
Agmates spoke with Roma Town Council’s CEO Ron Moffat who said, “The process has taken a considerable amount of time as the council wanted to be sure the proposal was dealt with in a comprehensive, complete and professional manner in accordance with existing legislation.”On advise from the Councils Consultants the proposal was refused due to it’s failure to achieve and/or demonstrate compliance with the:

  1. State Planning Policy 1/92
  2. Desired Environmental Outcomes
  3. Overall and Specific Outcomes of the Rural Area Code
  4. Rural Area Code.

Mr Moffat said that the Council had been very rigorous in it’s consideration of the proposal as they realize that if the decision is appealed, the council will have it’s decision scrutinized by the courts.

Livestock Saleyard complex
The proposed saleyard complex was to be built on a site within the Roma Urban Town Boundary that is owned by the Bassingthwaighte / Dunlop consortium. In simple terms the application failed due to it’s proximity to existing rural residential development.

President of the existing Roma Saleyards Robert Loughnan, understandably says he is “delighted with the decision”.

It is not know if the Consortium plans to appeal the decision as they had not return Agmates phone calls and messages requesting a comment by the time of publishing this article.

1 Comment

Dec

11

What Future For Australian beef Industry? Time For An Audit!

NSW Beef Producer John Carter in his regular “Straight Talking” Column writes

Over the past 22 months Austalian beef producers have averaged 56% of what US producers are paid for the same feeder steer. US consumers pay less than Australian consumers. We have a production line mess between the feeder steer (cow /calf) producer and the consumer in Australia.We have a leaderless, mindless, rabble muttering ‘ We lead the world” followed by the name of the latest fad –CALM, Fututech, Vioscan, Ausmeat, MSA, NLIS, LPA.

Producers have been levied over $1.7 billion to fund these side issue hobbies of self interested insiders.Side issues they are. The US producer has none of them and is getting almost twice as much money for his feeder steer.

The people in positions of power in our meat industry have refused to do an audit of the industry despite it being a no.1 priority at think tank meetings over 16 years.

They are guilty of criminal negligence as they protect their jobs by ensuring that there are no genuine benchmarks to measure them against. Just think of the type of new abattoir and world’s best management that could have been procured with that $1.7 billion.

Australia has desperate issues that are not being addressed.

Get out a map of Australia, hold the edge of a ruler on both Adelaide and Townsville. Over two thirds of Australia lies to the West and North of that line. There is only one Ausmeat A standard beef export works left in all that territory (it is south of Perth)— and it is dysfunctional. There once were eight export quality works!

Map of Australia

We have the ludicrous situation where cows are being trucked 2600 miles from WA to Queensland. Beef is being trucked from Queensland to Perth. It would be shorter to send the cattle to be killed in Jakarta. The wages there would be a fraction of ours.

Our stock density is very low due to our soil infertility and rainfall,giving abattoirs a real problem in sourcing livestock.

We have a drought prone country that doesn’t see cattle fattened properly for anything that is unprocessed product. We have a small human population for the same reason.

Brazil has more rain , more fertile soil and a large population . The US has all this and cheaper grain. In 1983 , Amarillo Texas had 10 million cattle on feed within 100 miles. There is nowhere in Australia where there are 1 million sale cattle within 100 miles of an abattoir.

South East Queensland was developing as a finishing area with feedlots close to abattoirs.

However,our feedlot industry has hit the wall after a repetition of the rapid growth it had before the oil shock of the early 70’s. Fuel production from grain, huge fertiliser and fuel costs will ensure that it struggles to achieve profit from feeding a relatively inefficient converter-cattle.

To be efficient, an abattoir must have throughput and full utilisation of all by products. Roger Fletcher has illustrated how it is done with his sheep plant at Dubbo.

He hauls sheep from Queenslad and Victoria to give him his throughput. He can outbid any rival by a big margin because of his efficient use of every part of the sheep.

JBS will build on the work at Dinmore where AMH were developing a Fletcher type hub. They will value add as they have done in Brazil —have cooked products, small goods. This can’t be done without big throughput.

JBS logo

Ideally we need four JBS type export plants-Ipswich, SouthernVictoria (to handle Tamania and the south) , one in West Australia, one in Darwin. We need a mechanism to ensure that JBS (or whoever)pay as much as they can.

We must face the fact that over 90% of Australian beef hasn’t the level of nutrition to ever reach US “Choice” grade and should be converted to consumer friendly product AT THE ABATTOIR.

A full audit of our industry is 16 years overdue and must be done before the next entrepeneur takes the poor producers for a new CALM/NLIS /MSA type ride.

We have a new, energetic Minister in Canberra who carries no baggage. Now is the time for action.

2 Comments

Nov

30

Gamba Grass, Top Brazilian Pasture, Noxious Weed in QLD?

Central QLD Grazier Natalie Williams writes:

Steve, this is the information John Rains has sent me on the recent Gamba Grass Conference.Brazil is looming as a world player in the global beef market and will eventually put enormous pressure on Australia’s traditional beef markets.Brazil has hundreds of thousands of hectares of highly productive (African) Gamba grass pastures.

Gamba Pasture at ribeiro Campo Grande Matto Grosso du sol Brazil.
Gamba grass in BrazilÂ

Brazil is embracing productive pasture plants. Unfortunately Australia did so twenty years ago but have since lost the plot writes John Rains of Southedge Seeds Pty Ltd at Mareeba.

At present no public pasture research is being done here in Australia. We are relying on hand outs from South American research. Attending the Gamba conference held on the 29th of October John wrote, “I had the feeling from the tone of the Conference that the decision to ban the planting of Gamba grass in QLD is a fait accompli. (the Department of primary Industry wants to declare it a noxious weed).

I get the strong impression that if Gamba is knocked off, other productive forage plants like Buffel, Leucaena etc. are next on the hit list, Mr Rains wrote. Gamba under control grazing at Mareeba North QLD.
Gamba Grass at Mareeba

Some facts about Gamba:

Gamba grass is a tall (c. 4m) grass native to tropical Africa. It is sold and planted in QLD to provide forage for cattle. Gamba grass provides fodder for cattle when fenced and grazed heavily. Its estimated that after sowing Gamba grass on a 5,000ha cleared and fertilised area, stock numbers could increase from 100-250 to 1,250 head and liveweight gains could increase from 80-100 to 110-140 kg/head.

It is climatically suited to Northern Australia, particularly the gulf country.

Savanah fire at Daly Waters in the Northern Territory.
Daly WatersÂ

The main thrust for Gamba to be banned would appear to be driven by the situation and experience at Bachelor in the Top End of the Northern Territory where urban development has encrouched into bush land where Gamba is present and grazing systems have been removed.The dry matter fuel load that Gamba can produce can produce in an uncontrolled situation can create destructive fires when they occur at critical high temperature times of the year. Gamba grass in a grazing system, because of it’s high palatability, will not get to critical fuel loads.

Mr Rains asks:

  1. Why are these intended controls aimed at graziers only?
  2. Why is there a percieved perverse attitude to grazing plants, by governments and research agencies?
  3. Why arn’t resources being directed at controling Giant Rats Tail,Thatch grass and other useless plants. Giant Rats Tail and Thatch grass have a far greater environmental impact, have a greater climatic range, and have a much lower palatability for grazing animals.

For more information on this topic just leave a comment and we will forward it onto John Rains or you can contact him at:

J P Rains General Manager, Southedge Seeds Pty Ltd, 24 Tinaroo Ck Rd. Mareeba
PH 61 740 86 2400  FAX 61 740 922 345 Email
Click here

Website www.southedgeseeds.com

4 Comments

Nov

26

This Bull Studmaster is a True Professional.

Agmates Eiditor Steve Truman writes:

On Sunday the 26 November I had the absolute pleasure of attending a bull inspection at John Mercer’s Kandanga Valley Charolais & Charbray Stud in the beautiful Mary Valley, SE Queensland.A grazing family was there to look at buying 5 Bulls. Johns presentation was first class. He was ready, the bulls were in the yard, but there was a few pleasant suprises.Charbray & Charolais

Whilst the buyers were there to look at Charbray Bulls, John had yarded a line of Charolais Bulls to show them just in case “they knew someone who was looking for a good Charolais Bulls”. This is some of them below. Charolais Bulls

As we walked up through the Charolais Bulls, in the next pen was 10 Charbray bulls in a yard that were for sale at the quoted price. The purchasers were able to draft out the 5 they would like best. Below is John and the family discussing this draft of Bulls. All very low key.

John and buyers.

In a pen right along side these were 5 Charbray bulls that were also for sale but as they were very very good bulls they were at a higher price than the puchaser had stipulated they wanted to pay. But hey just great bulls to look at.

Charbray Bulls

The vendors and John draft out the 5 “best” bulls from the mob of 10. Below is the Purchaser and John Discussing the 5 bulls after the draft.

John & Purchasers

Then the Purchasers held a family discussion. But suprise, suprise without prompting they are now comparing the 5 lesser priced bulls they came to buy with the 5 dearer and better quality bulls that just happen to be in the yard right next to them.

Family in conference

It works out that this family have an absolute top quality herd of breeding cows. They are top business people and love quality cattle. There had been no mention from the purchasers about an interest in the dearer bulls. Yet after a family conference and some negotiation the deal is done. The top bulls in the yard have been purchased.

Top Bulls

The result is happy purchasers and happy vendor. John didn’t just assume that the purchasers who he’d never met before were looking to buy bulls at the price stipulated. If they were then he had them there and they had a pick of 5 from 10. But he also made it so easy for them to upgrade to a superior quality animal, with minimal fuss and effort. No pressure, no sleazy salesmanship, he just let his cattle do the talking. It was great to watch. Also another nice touch was the mob of top quality commercial cattle running in the paddock next to the yards.

Commercial Cattle

It was an absolute pleasure to watch a professional rural salesperson / Studmaster at work. All great sales end up with a happy buyer and a happy seller. This was the case on this occassion. John, I salute your professionalism. The purchasers also appreciated your professionalism.Â

0 Comments

Nov

7

U.S. Beef triggers Meat Prices Slump in South Korea

Agmates Editor Steve Truman writes

South Korea shut its doors to American beef in late 2003 after mad cow disease was found in cattle in the U.S. The Australian Beef industry received huge benefits as it became South Korea’s major supplier of imported beef to the extent that in 2006 over 90% of imported beef was sourced from Australia.

Since 2003 Australian Beef has enjoyed a stella run with the absence of U.S.A beef in the worlds two premium beef markets - South Korea and Japan. That looks like it’s all but finished as this report from the Korean times shows. Beef IcturePrices of imported beef have been falling drastically this year since the conclusion of a free trade agreement (FTA) between South Korea and the United States and the resumption of imports from America.

According to the latest report by the South Korean National Statistical Office (NSO), prices of imported beef have fallen 7.6 percent in the third quarter of the year compared with the same period last year, the sharpest decline since late 1995.

`This could be called the latest trend as prices of both domestic and imported beef have been falling for three consecutive quarters,’’ the statistics office said in the report.

Pork imageIn the meantime, prices of pork have also dropped drastically, affected by the falling beef prices. One of the three major items in the meat market, pork is in competition with domestic and imported beef.

Pork prices fell 7.3 percent in the July-Sept. period from a year ago, also the sharpest decline since the second quarter of 1996.

`We think that the expansion of U.S. beef imports and the recent influx of other imported beef, and homebred beef have triggered the general decline in prices of meat products in recent months,’’ an NSO official said.

Since the conclusion of the South Korea-U.S. FTA, Seoul has been considering expanding beef imports, including bone-in beef such as ribs despite opposition from local stockbreeders and some civic groups.

Information source: The Korean Times

0 Comments

Nov

4

Meet Mike Callicrate - Cattle Breeder - Feedlotter - Processor - Wholesaler - Retailer - Restaurateur

Mississippi U.S.A - Cattle Broker Joel Gill R-CALF USA National Membership Co-Chair submitted this article and writes:

Hello Steve,

I’d like to introduce an innovative beef processor in the United States that is willing to share the beef Mike Callicrate at Feedlotprofit dollar with those who produce it to your Australian readers.He has stood in opposition to corporate interests that pit shareholder profits against a fair production profit for those who do the actual raising of the animals.

Mike Callicrate of St Francis,KS USA has been a strong supporter of the US cattle producer and R-CALF USA. Few people in the US are as informed and active as Mike on not only cattle production, but the downstream meat packing, processing and retailing segments of the industry as well. I encourage your subscribers to take the time to read what he has to say.

MIKE CALLICRATE: WHO HE ISÂ Â
  • OCCUPATION: Independent cattle producer, feed-yard operator and owner of No Bull Enterprises, which manufactures and distributes a castration device; the Ranch Foods Direct meat company and the Ranch Steakhouse & Market restaurant in Colorado SpringsÂ
  • HOMETOWN: Evergreen
  • EDUCATION: Attended Sam Houston State University in Huntsville, Texas, and Lamar Community College before earning his bachelor’s degree in animal science from Colorado State University in 1975
  • AGE: 55
  • FAMILY: Divorced. Callicrate has one surviving son, Teegan, 20, a student at Fort Hays State University in Hays, Kansas. Tyler died in a car accident in 1996, at age 19.
  • AWARDS: Westerner of the Year from the Western Ranchers Beef Cooperative; the first Legacy Award from the Kansas Cattlemen’s Association; and the Carl L. King Distinguished Service Award from the American Corn Growers Association
  • HOBBIES: Reading, flying
  • QUOTE: “Teddy Roosevelt did something about abuse of corporate power with the break-up of the big meat packers, the oil companies, banks, railroads and the tobacco interests. That was a hundred years ago and today we need to do something about it again.”
Ranch Foods Direct is a retail store and meat packing facility created by rancher Mike Callicrate to bring healthful, high quality, naturally tender meats directly to consumers straight from the ranch.
Â
The goal of this one-of-a-kind program is to create a business that benefits both ranchers and consumers. RFD’s cattle raising, processing, and distribution system assures incomparable quality, wholesomeness, eating satisfaction, and a mutually rewarding relationship of trust and responsibility between the rancher and the customer.

When you buy fromRanch Food Direct logo
Ranch Foods Direct, you
are supporting rural
communities and farm
and ranch families who
care for the land and
animals by utilizing
environmentally sound,
humane, and sustainable
production practices.

Article by Jim Bainbridge of the Gazette writes:

Mike Callicrate doesn’t mind a good scrap now and again. He’s a frequent critic of the U.S. Department of Agriculture, has taken on Wal-Mike Callicrate at meat worksMart and publicly called the owners of Tyson Foods “old-time gangsters, thugs and thieves.”Â
In Colorado Springs, Callicrate is best known as owner of Ranch Foods Direct meat company and Ranch Steakhouse & Market. Others know him as a staunch advocate for independent ranchers and farmers, a Don Quixote tilting at big agri-business.Â
Callicrate was the lead plaintiff in the first class-action antitrust lawsuit against a major meat packer (Tyson Foods-IBP) since 1921, was one of the driving forces in getting the Country of Origin Labeling (COOL) clause written into the 2002 Farm Bill and lately has been fighting for mandatory price reporting in the industry.Â


Callicrate makes about 100 speeches a year to spread the word, often flying to meetings in his 20-year-old Comanche 250 aircraft. As much time as he spends as cattle producer, feed-yard owner and entrepreneur, Callicrate estimates he devotes a third of his time to industry activism.Â

“I am drawn to this because I’m just so troubled with what is happening with our economy,” Callicrate said, “with the severe concentration of power and wealth. There is nothing more important than an economy that’s fair, that offers people economic opportunity and fairness and justice. And that simply doesn’t exist today in this economy.”Â
The meat-packing and distribution company Ranch Foods Direct was launched in St. Francis, Kansas, just over six years ago as a sort of second front in a fight against big agri-business. The idea was to provide a nohormone, no-antibiotic brand of meat that is tastier and more healthful to consumers while also providing another option for cattle ranchers looking to sell their stock.Â

“The most significant thing I do is Ranch Foods Direct,” Callicrate said. “It impacts all my other businesses — producing cattle, the feed yards. Everything. “Without a market I wouldn’t be a cattle producer and Ranch Foods Direct is out there to be that alternative market for myself and to show others it’s possible to do that same sort of thing in their community.” Â

Callicrate moved Ranch Foods Direct to Colorado Springs 3½ years ago to work with G&C, a small meat packing firm in Old Colorado City that he admired for pioneering a technology called “rinsing and chilling.” It removes blood from the beef carcass with a cold saline solution, enhancing the natural meat-tenderizing process and increasing shelf life.Â

Ranch Steakhouse & Market followed in October 2005, Callicrate taking over the Hungry Farmer restaurant building on Garden of theMike at Resturant Gods Road and pouring $5 million into renovations and furnishings. But while he works on expanding his businesses here and in St. Francis, Callicrate always has his eye on the big picture.

He believes somebody needs to be willing to speak out about inequities he sees in the food business “or it will only get worse.”Â

Callicrate said Tyson Foods, ConAgra and Cargill control about 80 percent of the American beef market and can dictate the price per head of cattle paid to ranchers and feed-yard operators. In many cases, Callicrate says, this has forced ranchers out of business and raised the price to the consumer while systematically lowering quality.Â

“I think Mike is sometimes wrongfully accused of being a packer basher when what he is really trying to do is create opportunities for ranchers,” said Leo McDonnell of Montana, founder of the cattlemen’s group R-CALF USA, or the Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America. “He’s been a leader in that arena and I think he’s just as frustrated with the government agencies who are supposed to oversee the industry as he is with the packers.”Â

Growing up the third child of eight in a northern Colorado ranching family and working his way through college by making bull ropes and riding bulls on the pro rodeo circuit, Callicrate has always known the harsh financial realities of rural life. “I just feel so strongly that the food system that we have is wrong,” Callicrate said. “It’s not sustainable, it’s not healthy. It’s economically very destructive, especially to people who produce food as well as to consumers because of all the chemicals and the poor quality product that’s in the system.”Â

But Callicrate has found it slow, hard going, trying to find solutions for independent cattle producers and farmers.Â

- Callicrate and the 30,000 other cattlemen plaintiffs won a $1 billion judgment in the antitrust suit against Tyson in Alabama, but it was overturned on appeal, then denied a hearing by the U.S. Supreme Court this summer.Â

- COOL was made law, but the USDA shelved the requirement that meat packers put the country of origin on their labels, claiming it was too expensive to implement.Â

- Congress passed a bi-partisan bill that requires packers, processors and importers to provide price, contracting, supply and demand information to the USDA, which uses the information to create mandatory price reports for livestock producers. The bill is now facing a court challenge.Â

Callicrate concedes that it is hard to figure how much his activism has cost him, but he says “we can easily say that it’s cost $3 million” in lost customers, legal expenses, travel and lost business opportunities. “Somebody asked me the other day how Ranch Foods is going,” Callicrate said, “and I answered that it’s like climbing Mount Everest every day in a storm.”Â

Ranch Foods Direct, which Callicrate operates in partnership with Wyoming ranchers Doug and Susan Samuelsen and Susan’s father, Neil McMurry, is doing about $300,000 a month in gross sales, but Callicrate says the business is not yet profitable. “This is a new model for the production and distribution of food that the big meat packers really hate,” Callicrate said. “They don’t want consumers having this alternative.

We are always under the gun. Our wholesale accounts are constantly bombarded by predatory pricing from the big guys. I’m a target and I don’t have a problem with that. I’m not complaining at all because I feel I have to do this.”US Cattle at WindmillUSA flag

Visit Mikes web sites:
www.nobull.net
www.ranchfoodsdirect.comÂ

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