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BEEF WARS
What is going on with the ongoing feud between some Australian beef producers and its own peak body Meat and Livestock Australia.
MLA was established with the assistance of the commonwealth government to act as the peak body for Australia’s meat producers. MLA is funded by a compulsory levy paid by every producer on livestock sales.
MLA is well funded and well staffed with marketing offices across the globe. Last years Financial report shows that total revenues were $161 million with $98m coming from producer levies, $11m from processors and just over $1m from live exporters.
According to last years financial’s the board spent $96m of those funds on marketing Australian meat abroad and domestically and about $20m on reaseach and development.

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The company is run by a stable, competent and well qualified board of directors with North QLD cattleman Don Heatley [ pictured above] having been on the board for a decade and Chairman since 2005 . Indeed of the 10 board members 5 of them own farming enterprises. The other 5 board members have long term involvements in the meat industry as processors, scientists or in corporate agriculture.
As an industry funded representative body on the surface of it you’d have to say they don’t get any better than MLA. A case in point is that the MLA spent $116m last year on marketing Australian meat and research and development. Contrast this to the USA whose livestock levies raised just US$45 million to be spent on the same activities.
Things however are not all back slaps, steaks on the barby, cold bear and happy times in the meat industry. In the run up to this years Annual General meeting in November MLA’s long standing dispute / battle with disgruntled cattle producer group Australian Beef Association (ABA) has flared up again.
ABA with signatures of 160 MLA members and levy paying livestock producers has proposed three controversial resolutions be put to members at the upcoming AGM.
Sensationally those resolutions call for a “Vote of no confidence” in the entire board and the removal of Chairman Don Heatley and Managing Director David Palmer from the board?
Below we quote Directly from the resolutions submitted by the Australian Beef Association. Broadly stated these are the issues at the heart on the ongoing tensions between ABA and MLA.
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1. Lack of Accountability. Despite attempts over ten years and in 2002, eight Senate Select Committee recommendations for change to accountability, the Board has not corrected this lack of accountability.
2. NLIS Disaster. We were told by MLA that NLIS was required for us to have access to foreign markets. The USA and South America, with no NLIS, are accessing these markets and getting higher prices than Australia. MLA has refused to acknowledge our concerns at the seriously flawed implementation of the NLIS program and have refused to release the $80,000 study by Ernst Young into the NLIS poll rort by two MLA staff members (who were not dismissed).
3. Cattle Price - Promotion Failure. MLA had our levy raised by 40% in 2005, in a vote taken outside MLA’s Constitution. The Board claimed that it was needed to promote our beef. Since then, their misplaced domestic beef promotion has seen supermarket margins rise and producer prices fall. The non-appearance or contribution by MLA to the Beef section of the ACCC Grocery Inquiry confirmed the “sell out” of its members.
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The board has refused to accept the resolutions with Chairman Don Heatley saying ” they are defamatory or fail to meet the legal requirements for a members’ resolution.”
As a consequence the resolutions will not be voted on at the AGM or the issues discussed.
The board has also raised the ire of some producers by accepting a resolution to be put to the members to increase the combined remuneration paid to MLA directors by $250,000 per annum.
(*Note: see Clarification Correction below on this resolution and actual directors remuneration From the MLA - thanks Damon)
I must say that I do find it quiet extraordinary that the MLA financials posted on their web site do not quote what individual directors are paid.
However our information is that the last time it was available was in the 2004 report. That report quoted the Managing Directors remunerated for 2004 was $489,000 with the other 10 directors sharing $500,000 between them.
The new resolution if passed will see the chairman and 9 directors share a pool of $750,000 as directors fees per year.
One can only assume that the managing directors salary of $489,000 will remain unchanged. This is not an inconsequential amount as the chairman is paid 48% more than the Prime Minister Kevin Rudds who’s salary is $330,000 per annum.
Its time that this long running dispute between ABA and MLA was sorted out. As it will not be dealt with at the AGM, I’m posing these questions for meat producers here online.
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1. How wide spread is producer dissatisfaction with the MLA boards performance?
2. Do you support the motions put forward of a vote of No Confidence in the MLA board and the removal of the Chairman and the Managing Director on the grounds stated?
3. Do you believe the MLA lacks accountability?
4. Do you believe the NLIS is a disaster?
5. Do you believe MLA has ’sold out’ to supermarkets, big corporates as suggested in the resolution?
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(Thanks to readers Sam, Rod, Monica, John and others)
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Update @ 5pm today. -
MLA has emailed the following “Clarrification” / correction re resolution of Directors remunerations.
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Dear Steve,
I have just read the posting titled “Beef Wars’ on Agmates and there are few points that are incorrect that’d we’d ask to be corrected.
The first point is in relation to the statement that the MLA Board are “…accepting a resolution to be put to the members to increase the combined remuneration paid to MLA directors by $250,000 per annum.”
The company has fixed an aggregate limit on the amount of remuneration payable to the directors (excluding the Managing Director). The current maximum aggregate amount for directors’ fees is $500,000 per annum. This amount was approved by members at the AGM in 2000 and this is the first year that an increase to the aggregate amount has been proposed.
Member approval is being sought to increase the maximum aggregate payable to non-executive directors to $750,000. If the resolution is passed the Board will not use the maximum amount at this time, but would like the ability to increase directors’ fees on an annual basis if required and to have the head room to continue to do so to maintain competitiveness in the market.
The Board intends to increase the Directors’ fees, effective 1 January 2009 by 4.53%. This would result in an increase in remuneration of $1,850 (excluding superannuation) per annum for Directors and $3,701 (excluding superannuation) for the Chairman.
The second point that we’d ask to be corrected relates to the comment: “That report quoted the Chairmans remunerated for 2004 was $489,000 with the other 10 directors sharing $500,000 between them.”
The figure for the Chairman’s salary is incorrect. The current annual fees (set by directors in July 2004) are $40,850 (excluding superannuation) for Directors and $81,700 (excluding superannuation) for the Chairman.
We think it’s important to note that analysis undertaken by respected consultant Egan Associates, found that MLA’s Directors’ fees have not been adjusted over time to reflect market changes. The analysis noted that fee adjustments for Directors in companies of comparable scale would have increased in the order of 60 - 70% since the year 2000.
As a membership organisation, Directors devote a significant amount of time attending company and industry events. For example it is estimated that the time commitment required by the Chairman is a total of 225 days a year.
Damon Whittock,
Media Affairs Manager, Meat & Livestock Australia
Thanks for clarifying that Damon.
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Over to you too have your say! You can enter an alias if you wish - though we’d prefer people to identify themselves (first name) for the sake of authenticity.
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Inverell Northern NSW farmer and ABA Chairman Brad Bellinger writes:


















