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A Wheat Grower Talks About Marketing The Crop In A Brave New World

With Wheat harvest approaching, the Aussie Dollar plunging and world financial markets in meltdown, I was wondering how growers were coping with the marketing of their crops.

So I called one of our wheat grower Agmates Rowell Walton from Condamine Southern QLD and asked him if he’d share his thoughts with us.

Below Rowell gives us his thoughts and has kindly taken some great photos to show us what his crop looks like. Over to you Rowell [pictured below]

image of Rowell Walton

Well what are you doing about marketing your wheat?

Asked Steve Truman, a rare being, trying to tell the truth in the media, an idea which has become inconceivable to most.

I am afraid Steve, I am a little bit lost. The world has changed and the relative stability we once knew is gone. People are talking of 1929 and fear is haunting our financial markets. Free market capitalism is being abandoned at a much faster rate than it ever was able to entrench itself.

You would think that a grower who is well trained in selling his unregulated sorghum crop would have no trouble.

image Rowell Waltons front gate

In Southern Queensland domestic regulation began to unwind in the early nineties, and export wheat lost its Guaranteed Minimum Price soon after.

It was under the Labor government and we all blamed Labor but in reality it had nothing to do with the colour of the Party, it was a long buried philosophy rising from the dead, be it incrementally. It was ugly and nasty but a new generation could not recognise it.

In that first year of the removal of the GMP our price slumped to an average $58.00 per tonne from pre harvest $175.00. A QRAA bloke sat at my table and told my family that it was unsustainable and that his advice was to sell up and leave. …well thanks mate we said.

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This year, 2008 the Wheat industries Single Desk was removed. It was a Labor government which removed it, much as I get pleasure from that observation, I have no time what ever for the Liberal or National Parties who had years of government to assure it could not be removed, instead they lay the platform of its removal, and had they won government it would have been removed by them.

image of heads of wheat

So what have you done about marketing your grain? This year we have grown a large wheat crop, some sunflowers, and anticipate some sorghum.

The Sunflower crop was easy, I would not grow them unless I could have a price superior to other crops, that there was minimal risk of failure, so I have a hectare contract. This contract pays me to a reasonable production level a good price and if the season is poor no penalty for failure. So that’s easy, we do the best we can on the production side, that is our area of expertise.

The sorghum, as yet unplanted was priced in the cash market, ( no hectare contracts available) so actual tonnes are sold. Yes if we fail to produce we are in for a beating. But the price is good, much better than where we are today, I could wash it out and be in front. A great speculative move you may think, speculative nevertheless.

image of a wheat crop

The big one is the wheat. Well Steve I sold what I thought was about 30% of my anticipated production at the very high prices (about $400 per tonne) but that is all to date.

Yes I tried to place some more on the last futures rally, but failed to get any done, on the day we tried, was a Friday and no body would do the business…the market topped out and I was left stranded. Yes we had a plan, and we did not anticipate the slump, which we are all feeling now.

image of wheat crop

Recently I have considered the place of pools in my marketing plan. Because of the timing of our harvest and the large domestic market, our cash market has always been very attractive. I have rarely used pools in recent times.

However I have a memory of pools and their behaviour in the old regulated days when the AWB was the farmers friend and operated the pools to get the best result for the pool participants, farmers. This memory is not relevant to this new world.

Pool operators, and there will be quiet a few of them, will make a competitive return for participants but any windfalls are more likely to become profit in other places for the business rather than extra return for pool participants.

That is, a pool will operate to make a competitive price but the operator will make as much as possible from the operation of the pool. Now this is an observation, and if anybody thinks its different then please let us know. The pool price ultimately will be a reasonable, average price for the life of the pool.

And there will be no transparency, try asking the AWB, Graincorp or ABB how many tonnes they have forward sold for the pool. No answers you say. Well if one of those companies had a percentage forward sold at say $400.00, what would compel them to allocate it to the pool? Nothing, and understand those are the rules.

image of Rowell Walton inWheat crop

As well there is talk in the grain community that a shortage of cash may become evident and a race to bottom in the cash market may result. This overlaid with the dreadful international instability and who could guess where we my be in six months time.

Likely some more cash and some pools will be the best marketing spread, but with the heat, I am uncertain of the quality so till we have it binned its very hard to effectively price it. And I know Steve that leaves me being a big speculator…once again.

image of Wheat Heads

Thanks Rowell for telling us what your are thinking. Rowell sent a ton of photos and here to finish off is a few more.

image of Wheat Crop

image of a wheat crop

image wheat crop

image of a wheat crop

image of a wheat crop

image of wheat crop

image of a Wheat Crop

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Have Your Say - or ask Rowell a question.

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Got a tip off, article or have you seen a video or item you’d like to be seen by the Agmates Community? If so please email it to us at news@agmates.com

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7 Comments »

Comment by Von Curtis
2008-10-13 15:12:22

Beautiful crop Rowell - ours is good in some parts but no so in other areas.

“As well there is talk in the grain community that a shortage of cash may become evident and a race to bottom in the cash market may result. This overlaid with the dreadful international instability and who could guess where we my be in six months time.”

I heard this morning on the ABC that there is a huge crop in the northern hemisphere and credit will be hard to source so buying the crop is likely to be slow and farmers will have to be patient.

It is always easy to wreck things and the ruthless government and the greedy corporates have done an A one job at it - SHAME ON THEM

We farmers will have to take our power back that has been missing for 20 years -

IT IS ABOUT TIME WE HAD OUR SAY - WE ARE ON THE WAY UP

 
Comment by Von Curtis
2008-10-13 17:24:39

I wonder if there really is a big crop in the northern hemisphere - when the ABC country hour says that it is often better to believe the opposite. The ABC tells a tiny bit of the truth and a whole lot of corporate dogma and spin.

Comment by Agmates Subscribed to comments via email
2008-10-13 17:39:21

G’day Von,

No you can believe it - See here Published on Agmates on the 6th of September

 
 
Comment by Von Curtis
2008-10-13 18:01:42

That is good , thanks , it is a bit tricky knowing what to believe in at this point in time with truth lies and spin all thrown in together.

 
Comment by mark dwyer Subscribed to comments via email
2008-10-14 10:46:42

Yes, that looks like some very nice crop Rowell, I hope it finishes well for you .

I was interested in your comments on the brave new world of wheat marketing ,if there really is such a thing anymore.

I agree with the idea that pools from now on will favour shareholders and company profits at growers expense, everything many of us have been saying over the last couple of years whilst fighting export deregulation is coming to fruition as far as I’m concerned.

I fail to see how speculative movements in soft commodity prices as we have seen in the last 12 months or less can do anything for world food security or political stability across the globe, particularly in those economies that can least afford food at the best of times.

I also fail to see how this kind of volatility does anything to enhance the sustainability of farming in this country, under the new wheat marketing system there will be more mining than farming going on until the industry shrinks to suit the Domestic market.

 
Comment by Von Curtis
2008-10-14 12:18:55

I hate to tell you but the people in power and the idiots heading our agriculture organisations favour shareholders and company profits at growers expense, they are not interested in world food security or political stability across the globe and they don’t want to enhance the sustainability of farming in this country.

It will be very interesting to see how this wheat marketing goes - they were determined to kill our AWB to kill off small growers - we shall see.

I don’t know how we are going to stop this corporate rot killing this country - other countries have revolutions - Australians have never done that - I guess there aren’t enough small farmers to fight the system.

 
Comment by shane Subscribed to comments via email
2008-10-21 11:20:08

nice read.

I was also out at a landcare conference few weeks ago, saw some other ‘real world’ farmers and farms in action too.

After that trip and this article, a good reminder that some/most rural folks are probably more on the ball than most city people when it comes to worldly issues… ask most people in the city street what they know about commodity trading..?!?!

So maybe that’s our revolution - rural people getting smarter… if you can’t fight them, beat them at their own game!

still, a long road but if the world ‘economy’ (btw what does that mean, a lot of imaginary numbers on a stockmarket computer screen??).. anyway, if it goes to s#$@t then i think growing food is probably the most secure industry to be in, because after everyone can’t afford their imported flat-screen tv, their third family car, their super-sized house and mortgage… they still need to eat…

And if they can’t buy it, well, at least you have something to feed yourself. Could be ‘interesting times’ ahead (stealing quotes from aust. songwriters now)

PS - I like that in every photo, can see some native veg around - be it drainage channel, windbreak, part of IPM, or nature strips. apart from dang cactus in 4th pic ;-)

 
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