From the Kondinin Group.
The latest research by the Kondinin farming group has found that by viewing livestock selling as a marketing decision producers stand to boost returns, reduce selling costs and improve animal welfare.
Kondinin Group’s latest research from their web site looks at the variety of selling options available to farmers including on-farm, on-line, over-the-hooks and through the saleyards and the pros and cons of each.
Results from the Group’s 2007 National Agricultural Survey revealed the majority of respondents sold 50 per cent of their sheep and 58% of their cattle trough the saleyards despite it being one of the most costly methods.
The research found during 2007 1.2 million sheep Australian sheep and 149,000 cattle sold were on-line through computer-based auctions. That number is forecast to increase as producers uncover the cost cutting opportunities of on-line selling.
Report author, Pamela Lawson said what selling method farmers chose needed to reflect the type of stock they were offering and the associated costs as well as any animal welfare considerations.
“It really is about tailoring your livestock marketing to suit your needs.
Different selling methods are suited to certain types of stock.
For producers living a long distance from a saleyard complex transport costs and the toll the journey will have on the stock’s presentation are considerations.
The degree of market competition is also important. Saleyard selling and on-line methods give the largest amounts of competition but there is the ability to negotiate with buyers when using other selling options”, Ms Lawson said.
Kondinin Group’s livestock marketing research report is featured in the June edition of the Group’s flagship publication Farming Ahead and on-line at www.farmingahead.com.au.
Established during 1955, Kondinin Group is committed to helping farmers. With a large and diverse membership across Australia, Kondinin Group continues to invest in agriculture by providing members with independent, reliable and practical information.
For more information, please contact Debbie Boxall Kondinin Group marketing officer on 08 9478 8328.
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Tags: Cattle Marketing
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